Google Analytics has two kinds of data: Dimensions and Metrics. Dimensions are the kinds of things you would see in the rows of a Google Analytics report. For example, language is a dimension — you can even see a whole report with rows and rows of language preferences.
Browser preference is a dimension. Campaign is a dimension. You can find all those things as the titles of rows in Google Analytics reports.
Metrics, on the other hand, are the numbers that usually populate those rows. Google has a really cool tool that you can use that allows you to select some dimensions and it'll highlight the different metrics that you can use in order to do a little more investigation with your data. If you check out the link that we have here on the screen, and I'll make sure that it's below in the description as well, you can use that to begin to see which metrics and which dimensions work together.
In this video, we covered the differences between dimensions and metrics. We talked a little about what they are and how we can use them as well as a few examples.
If you've got any more questions on dimensions and metrics, how we can pull that data, into some of our other tools like Power BI or Tableau or Data Studio, please comment below. I'd love to help you answer that question and we can create more content on that as well. If you have any other questions related to SEO, inbound or anything else you're interested about, please let us know as well.
We'd love to continue that conversation with you here online. And until next time, Happy Marketing. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon. Share this Article: Tweet. By Ryan Shelley, CPBI Ryan is passionate about helping companies make a more personal connection online with their customers and prospects.
Blog Comments. Popular Posts. Related Post. Tweets by ShelleyMediaArt. Related Post google analytics. Apr 27, Dec 14, Aug 27, About Us. The primary dimension is set by default—to change it, select the dimension you want to view. Creating a custom dimension is a two-step process that involves setting up the dimension in your property, then modifying your GA tracking code.
You can create custom dimensions if you have Edit permissions on your property in your Google Analytics account. Read this Analytics Help article , which includes a list of prerequisites, limits and caveats, and configuration options for creating custom dimensions. Secondary dimensions, including custom dimensions, can be selected from the top of the data table , directly underneath the primary dimension setting. Once you have created your custom dimension as noted above , you can include it in your reporting as a secondary dimension.
Dimensions can affect your goal conversion rate by making it possible to identify, collect, and measure data directly related to your website goals. Grab a free Hotjar trial, set up Heatmaps, Recodings, and Polls and see what people actually do on your site. Sign in. Try it free. Toggle dark mode. PX insights and behavior analytics. How do I change the primary dimension in Google Analytics?
How do I create a custom dimension in Google Analytics? How do I report custom dimensions? How do dimensions affect the goal conversion rate?
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